Bell2Bell’s latest podcast features Brad Rogers, CEO and Executive Chair of Red White & Bloom Brands Inc. (CSE: RWB) (OTCQX: RWBYF). During the briefing, Rogers discussed the company’s business model and brand strategy spanning multiple rapidly developing U.S. cannabis markets.

“Red White & Bloom (“RWB”) started off as a beachhead in Michigan; it was a state that was not heavily penetrated whatsoever because of the fact that there were no public companies that were able to own a license in that state at the time,” Rogers said. “We came up with a very unique structure to be able to actually take advantage of the regs and enter that state as an investor into a privately-owned company, which we have since gained control over. That was our entry into the market, but what was unique about RWB and RWB brands is the fact that we took a brand strategy to this.”