Bell2Bell’s latest podcast features Setti Coscarella, CEO of TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQX: TOBAF). During the briefing, Coscarella discussed the company’s alternative to cigarettes and vape products.

“TAAT is an alternative combustible cigarette. Basically, what we do is make a cigarette from a combination of different plants that does not include tobacco,” Coscarella explained. “One of the primary ingredients is hemp. What we have done is transform that hemp, so it behaves like tobacco when smoked. We created a product that is non-addictive, that still satiates smokers like a cigarette does and provides them with the experience and taste of a cigarette at a much more affordable price. From a value proposition, smokers will find our product to be significantly better than any cigarette on the market today.”