The Bell2Bell (B2B) Podcast

Bell2Bell’s latest podcast features Jose Gabriel Diaz, CEO of Software Effective Solutions Corp. (d/b/a MedCana) (OTC: SFWJ), a global infrastructure and holding company in the cannabis industry.

To begin the interview, Diaz provided an introduction to MedCana and its business model.

“We are a U.S.-based holding company focused on developing infrastructure and cannabis companies around the world,” Diaz said. “Right now, the focus is primarily on markets outside of the U.S. that have already fully legalized pharmaceutical (and possibly some recreational) cannabis. We're looking at Switzerland, Germany, Portugal, Spain and most of Europe, as well as Australia, Brazil, Argentina and Uruguay… Our focus, initially, is not going to be into the United States, until there is a 100% guarantee that everything we’re doing is on the legal side.”

“The focus is for MedCana to develop these companies that we’ve acquired outside of the U.S. to grow a presence in these international markets. It's not just cultivation that we're doing, however. MedCana is an infrastructure company. We also have two other very important companies. One is focused on software to make sure that certifications are being managed by our companies, but not just our companies. These are software products that we will be selling to other companies as we develop them.”

“We also are very focused on infrastructure development of not just cannabis but technology in agriculture. Cannabis requires a tremendous amount of technology, greenhouses, irrigation and control systems. Instead of us purchasing from another company, we decided to take a majority stake in an established Colombian company that is already exploding… So, it’s developing these markets for the companies that we bought with the licenses. It's also focusing on infrastructure and software, along with the electronic resource planning and software management of these companies.”

Join IBN’s Stuart Smith and Jose Gabriel Diaz, CEO of Software Effective Solutions Corp. (d/b/a MedCana) (OTC: SFWJ), to learn more about MedCana’s leadership team, as well as its recent milestones and operational goals for 2024.

To hear the episode and subscribe for future podcasts, visit https://podcast.bell2bell.com.